A return from a brief blogging hiatus
https://storify.com/ZoeFinkelstein/the-advertising-ailment-burning-out
The Anatomy Of My wardrobe
A post that was rediscovered amongst the annals of my document folder
https://storify.com/ZoeFinkelstein/the-anatomy-of-my-wardrobe
My Infomedia Diet Plan
Tumbleweed Trainer Takes Root In My Heart
HoW To SURVIVE PITCH NIGHT: 5 TIPS FOR SECOND YEAR ADVERTISING STUDENTS
<div class=”storify”><iframe src=”//storify.com/ZoeFinkelstein/how-to-survive-pitch-night-5-tips-for-second-yeara/embed?border=false” width=”100%” height=”750″ frameborder=”no” allowtransparency=”true”></iframe><script src=”//storify.com/ZoeFinkelstein/how-to-survive-pitch-night-5-tips-for-second-yeara.js?border=false”></script><noscript>[<a href=”//storify.com/ZoeFinkelstein/how-to-survive-pitch-night-5-tips-for-second-yeara” target=”_blank”>View the story “How To Survive Pitch Night: 5 Tips For Second Year Advertising Students” on Storify</a>]</noscript></div>
How To Survive Pitch Night: 5 Tips For Second Year Advertising Students
ANZ Equal Future
Client: ANZ
Brief: To empower women and assert their right for equal pay for International Women’s Day
Idea: To show how much women have given to the world by celebrating some of history’s most unrecognised heroines—female inventors. The campaign prompts questioning as to why women aren’t granted equal pay for their equal contribution to society, and raises awareness of female innovation and achievement in the spirit of International Women’s Day.
ANZ Equal Pay Campaign: International Women's Day
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ANZ Equal Pay Campaign: International Women's Day
The client: ANZ The brief: ANZ wanted to express their support for pay equality through an international women's day campaign. The campaign Solution: To demonstrate individual women's invaluable contributions to society through inventions to prove that women deserve equal pay to men. This campaign pairs inventions with their usually unknown female inventors to recognize and celebrate female achievement. We desired to maintain an optimistic and hopeful tone of voice in our ads so that viewers received fun facts about women's inventions that were laden a more serious message about pay inequality. Executions: A trivia game phone application named 'Herstory' that involves matching female inventors to their inventions. Highly shareable hyperlink emoticons that allow the campaign to be easily shareable across multiple platforms, i.e Facebook, twitter, Instagram etc. The emoticon acts as a hyperlink that leads you to the game, if you click it after it's been sent or posted. Billboard advertisements Facebook Feed and Facebook Banner Advertisements -
I am a copywriter that offers an eye for detail, an ear for learning and a touch of humour
Female Portrayal In Film: An Early Morning Revelation
