This second campaign was a rebranding of the widely-known flop, Coke Life.

 

Insight:

Mexico and Chile, are ranked the first and second largest drinkers of coke per capita in the world.

China and India are two of the lowest coke drinkers in the world

But what do these countries have in common? Poor access to clean water

 

Solution:

The new coke life bottle made with a reversible bottle cap, that filters dirty water into clean, drinkable water.

 

How:

First you finish drinking the coca cola in the bottle.

Then by turning the cap counterclockwise, removing the seal on top of the lid and pouring dirty water into the bottle, clean, drinkable water will be filtered into the coke life bottle.

 

Thus making the new coke life, the bottle that gives more

 

 

 

 

This campaign had several extensions. Which include:

Environmental/Ground Activation

 

Billboards

30 Second TVC 

Coca cola script-FINAL-SLIDESHOW

 

Facebook Cover Video-Donate Your Like 

(Donates your like by donating a small percentage of your computer’s CPU after you click the like button)

Magazine 

Facebook Poll 

 

“Coke Life” was created in collaboration with Raff Gandrabur, Natalie Tripodi and Doug Beaumont