Client: She Says
Brief: To empower women in creative industries to be more confident in order to break the glass ceiling and climb the corporate ladder to higher roles
Research: The insight in the brief cited a confidence gap as the reason why women don’t get hired or promoted as frequently in the creative industry.
However, based on our research we found that women ARE confident. According to a Mckinsey study, women are 15% less likely to be promoted than their male counterparts due to gender bias. We decided that it wasn’t women who had to change, but rather the system itself. So we decided to create a solution
Idea: Merit Alone, an employment app where your profile picture is your work
Merit Alone, is an app for recruiters that’s a blend of tinder and seek with a twist of anonymity.
Creatives looking for a job and the people looking to hire them both create a profile. However, these profiles contain no personal information other than their work. This eliminates all forms of discrimination and doesn’t just level the playing field for women, but for everyone. Allowing people to be judged on their merit alone in all levels of the creativity industry
Agencies who comply will be rewarded with a discrimination-free workplace title and qualification.
As recruitment staff hire based on intuition and judgement of creativity which is largely subjective, subconscious discrimination is inevitable. Merit Alone is the solution
Social Media Infographic
Poster Advertisement
Website Banner Advertisement
App Design
Creative Team: Raff Gandrabur and Hannah Granat
