Client: Get Up!

Brief: To persuade Australians to sign the Get Up! petition for marriage equality through four, 30 second radio advertisements

Idea: A four-part narrative that follows the tragic relationship of Nicholas and James, whose love and legacy was obstructed by the lack of same sex marriage in Australia. The objective of this campaign is to address the preconception amongst listeners that marriage is just a wedding or certificate. Our campaign reveals that the institution of marriage has legal implications that can affect the quality of life lead by same-sex couples through a plausible and heart-wrenching story.

Click Here To Read The Script:

Get Up! Radio Campaign Scripts

You can also listen to the narrative finale here: (recording includes male and female narration versions of the story)

Creative Team: Raff Gandrabur,  Natalie Tripodi and Doug Beaumont